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    Firms that innovate during a crisis out-perform the S&P 500 by 30%
    • 2 min
    Competitive advantage

    Firms that innovate during a crisis out-perform the S&P 500 by 30%

    Early in the pandemic, McKinsey discovered that most organizations “battened down the hatches," putting off innovation and focusing on...
    Always be innovating – keep it going even in difficult times
    • 2 min
    Competitive advantage

    Always be innovating – keep it going even in difficult times

    Innovative organizations outperform those that hunker down in difficult times

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