We teach methods and create tools and systems that measure, explain, and facilitate innovation within individuals, organizations, and communities


Innovation does not happen spontaneously. It cannot be mandated.  Innovation is a complex process involving people, projects, and leadership.  We are able to identify the right people for the right projects while guiding organizational leadership to bring about success.



693 East Avenue, Rochester, NY 14607

info@innovating.com  Tel: 585-442-4110


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Doug Chesnulovitch

US Army LTC (ret), former Idea Catalyst, ARDEC, current lead strategic planner for NSRDEC (Natick Soldier Research, Development and Engineering Center) “Finally, after forty-three years with the Army, I have in the ISPI a proven tool to help me unleash the power and passion of my fellow scientists and engineers working in the Army's Research and Development Command.”