Seminar on How to Make Innovation Happen

Mr. Robert Bob Rosenfeld- –CEO Idea Connection Systems
Author of Making the Invisible Visible

4 Feb 2012- The Lalit, DELHI


Companies don’t innovate, People Do!

The need for Innovation has never been stronger. Yet, making innovation happen is easier said than done. To make innovation happen, you need to understand your goals, culture, people and systems.

In this seminar, Innovation expert Mr. Robert Rosenfeld will share his insights as to how he created Corporate America’s first Office of Innovation as well as how people can become more effective innovation leaders. He will share his experiences as a leader in helping make innovation happen in countless organizations.

Target Audience:

• Senior Management and Leadership Team responsible for Managing Talent
• Officers of Innovation, R& D, Product Development Technology
• Human Resource and Organizational Development.
• Innovation Team Leaders & people who want to lead innovation efforts.

10 Innovation Insights:

1. What is Innovation?
2. What are my goals based on the Innovation Continuum?
3. What are the human principles required for making innovation happen?
4. How can I leverage the strengths of people to achieve our goals?
5. How can I better select managers of Innovation?
6. How does culture impact how we achieve our goals?
7. What is my current innovation culture?
8. What are the five generic innovation systems?
9. What type of innovation systems do we need to ht our goals?
10. How can I be a more effective innovation Leader?

Course Structure:


1. Creativity Exercise
2. What is Innovation?
3. Understanding Innovation Goals- What are our goals on the Innovation Continuum.
4. Introduction to the 8 Human Principles for Sustaining Innovation.
5. ISPI- Innovation Strengths Preference Indicator
a. Who am I as an Innovator?
b. How do I prefer to innovate and communicate with others?
6. What are the innovation preferences (ISPI) of the Leadership Team?
a. What does that mean to our goals and how we execute?
7. The Logistics of Making Innovation happen-
a. Culture,
b. Goals,
c. People &
d.Innovation Systems

Overview of 5 Innovation Systems- Targeted Innovation, Originator Assisted Innovation System (Office of Innovation)

8. Action Plan- Where you go from here.

Each participant will complete the ISPI Prior to the workshop
The ISPI takes no more than 20 minutes to complete.
Each participant will receive a detailed, personalized ISPI Feedback Report as part of the workshop.



• A world leader in innovation:

• Author of 2 Books-

Making the Invisible Visible: The Human Principles for Sustaining Innovation &

“Innovation Unshackled: A Practical Guide for the Human Dynamics of Innovation,”

• For over 30 years Bob has dedicated himself to creating environments which foster the creative, innovative spirit and has developed proprietary approaches and tools that unleash an organization’s potential to innovate.

• He has shared his ideas with numerous organizations and at conferences in areas including Europe, South America, India, APAC and the United States.

• Founded the first office of innovation in 1978.

• In 1988, Bob founded Idea Connections Systems, a company dedicated to releasing an organization’s innovative potential. While this applies to products and services, it also affects an organization’s people and culture. He noted that while innovation is a critical component to a company’s vitality, sustaining innovation was more important. Idea Connections Systems, therefore, focuses on three areas: innovation leadership and creating culture; innovation inclusion and leveraging diversity; and innovation systems.

• Today his company serves public, private and international clients, including many Fortune 200 companies, such as:
• BP Amoco, Aventis, Bausch & Lomb, the Eastman Kodak Company, ExxonMobil, Frito-Lay, General Mills, the General Motors Corporation, Hallmark Cards, Kimberly Clark, Praxair Technology, the Quaker Oats Company, Raytheon, and the Xerox Corporation. Idea Connections Systems has also worked extensively with regional and national governmental agencies.

• Named Innovator in Residence at Center for Creative Leadership: Since 1980, Bob has had a long and productive association with CCL, the Center for Creative Leadership in Greensboro, North Carolina. Over

• ISPI™ -Innovation Strengths Preference Indicator

• In 2008, Bob spearheaded an ICS team in the creation of the ISPI™, an innovation tool used to highlight peoples’ preferences for innovating as well as how they prefer to innovate with others. The ISPI™ has been used in various organizations in the military and government in addition to private sectors that include R&D, technology, banking, marketing, education and non-profit.

• In 2010 the ISPI™ was endorsed by CCL and is being used in some of their programs.
Active on Boards of Directors of many local and national organizations